(b) Personally Identifiable Information. Personally identifiable information is information that identifies you, such as your name, postal address, telephone number, e-mail address, age, date of birth, Paypal ID, credit card (or other financial account), and any other information that allows one to identify you or that becomes associated with your personally identifiable information. For example, you may need to provide personally identifiable information when you make a purchase for goods or services through Steady Bicycle Company, contact us with a question or concern, sign up to receive our emails, post a blog or a comment to our Site, or participate in other activities when you visit the Site. We may also collect publicly available information about you from other sources, such as information from newspapers, blogs, and commercial websites or third party data aggregators; we may use such information to supplement your personally identifiable information maintained by us. We may also collect personally identifiable information that you voluntarily disclose on the Site, absent any request from us.
If you choose not to provide certain information, we may not be able to provide you with the requested items, services or information.
(b) Log Data. When you visit the Site, our web servers or those of our third party service providers may automatically collect anonymous information that describes how you use and navigate the Site. This information includes the number and frequency of your visit to each web page and the length of your stay, as well as the anonymous information that your web browser automatically sends to us, such as browser type, referrer data that identifies the web page visited before and after your visit to the Site, and IP addresses. We also may determine what technology is available through your browser to serve you the most appropriate version of a web page. For example, we or our service providers may determine that you have installed a version of Flash, and we will then send to you the appropriate Flash version of the web page rather than an HTML page.
(c) IP Addresses. An IP address is a number that is assigned to your computer or network when you are on the Internet. When you request pages from the Site, our servers or our third party vendor servers may log your IP address. We or our vendors may also serve advertisements on behalf of Steady Bicycle Company based upon the geographic location of your IP address.
(d) Clear GIFs. Clear GIFs or pixels are invisible files on web pages that you visit. When you visit a page on the Site that contains a clear GIF, the clear GIF communicates with your computer to determine, among other things, whether you have been to that page before or viewed a particular advertisement. We or our third party advertising providers or vendors may use clear GIFs to track usage of the Site.
(e) Sharing of Information that is Automatically Collected. We may allow third-party companies to collect certain automated information when you visit the Site. All information collected by Steady Bicycle Company or its third party service providers and shared with third parties is for the benefit of Steady Bicycle Company and its customers while interacting with the Site of Steady Bicycle Company. Steady Bicycle Company does not share your information with other companies for any other purpose.
We may also obtain information provided by third parties. For instance, we may obtain information from companies that can enhance our existing user information to improve the accuracy and add to the information we have about our users (e.g., adding address information). This improves our ability to contact you and increases the relevance of our marketing efforts by providing you with information that may be of interest to you.
(a) Financial Transactions, Communications, Event Sign Ups, Applications. We use personally identifiable information for the purpose for which you provided it, which may include, but is not limited to, the purchase of goods or services through Steady Bicycle Company, to process payments or refunds, to respond to request for information about our good or services, for event sign ups, volunteer, contractor or employee applications, to activate any online account you may establish through us or one of our third parties, and to allow you to participate in any public area of the Site that may be developed. We may also use personally identifiable information to notify you of changes to this Site, to provide you with news, e-mails, and other information related to Steady Bicycle Company, to let you know about other information and services that may be of interest to you, and to otherwise tailor the Site to your preferences.
(b) Website Analysis. We may also combine anonymous usage information collected from your visit to the Site with that of other users to determine which features and areas of the Site are most popular. This aggregated information does not contain information personally associated with you.
(d) Aggregated Information. We may share aggregated information with third party service providers to assist us with collecting demographic information and improving our Site. We may also share aggregated information with potential advertisers, contractors, investors and other third parties in connection with the sale, advertising, or marketing of our services.
(e) Social Networks. If you are a member of a social network service, such as Facebook, Twitter, Instagram, or similar websites or services that you have authorized to gather information about your online behavior on the Site, including participation in any behavioral reporting program they may operate on or off of their own site, we may share information regarding your activities on the Site with such third parties, and they may associate and use that information with personally identifiable information they already have about you (such as your Facebook profile).
(f) Legal Requirements. We may access, preserve, and disclose your account, personal information, and content, as well as report information of any type (including personally identifiable information) to law enforcement agencies, if we are required to do so by law or if we believe that such access, preservation, or disclosure is necessary or desirable for any of the following purposes: (a) to comply with a legal or regulatory process; (b) to enforce our terms of service and other agreements; (c) to respond to claims that any content violates the rights of third-parties; (d) to protect our the rights, property, or personal safety, or that of our users or members of the public; (e) to deal with or report any activities that we, in good faith, believe to be unlawful; or (f) to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.
(g) Marketing Purposes. We may use your information to deliver coupons, mobile coupons, newsletters, in-store receipt messages, e-mails, mobile messages, and social media notifications; provide interactive features of the website or mobile applications, such as product reviews, advertisements, or send marketing communications and other information regarding products, services and promotions; or to administer promotions, surveys, and focus groups
(h) Internal Operations. We may use your information to improve the effectiveness of the Site, mobile experience, and marketing efforts, conduct research and analysis, including focus groups and surveys, or to perform other business activities as needed, or as described elsewhere in this policy.
(i) Prevention of Fraud and Other Harm. We may use your information to prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business.
(j) Elsewhere at Your Direction. At your direction or request, or when you otherwise consent, we may share your information. For example, if you post on our social media accounts and elect to make it available to the public; your information may be accessible on our website, mobile or social applications.
(k) Sharing with Other Companies (for their marketing purposes). Steady Bicycle Company does not share your personally identifiable information with other companies or organizations for the other companies’ marketing purposes. All personally identifiable information collected by Steady Bicycle Company or its third party vendors is for the benefit of Steady Bicycle Company and the users of its Site. However, we may share non-identifiable or aggregate information with third parties for lawful purposes.
(l) Business Transfers. In connection with the sale or transfer of some or all of Steady Bicycle Company assets, we may transfer or provide a copy of the information collected from you through your interactions with Steady Bicycle Company or its third party service provider websites, mobile applications, social media sites or our stores.
(m) Other Methods. Where authorized by law and as permitted by FTC guidelines, we may use web beacons, other monitoring technologies and third party service providers or vendors who may gather data for purposes of advertising or reporting website traffic and statistics.
(a) Postal Mail. If you do not wish to receive mailings from Steady Bicycle Company, please contact us through one of the methods provided below and provide us with your first and last name and complete mailing address and state your desire to no longer receive postal mail from us.
(b) E-mail. If you have requested to receive emails from us and you wish to discontinue receiving Steady Bicycle Company emails, you may unsubscribe to the emails by clicking on the unsubscribe link if applicable.
(c) Push Notifications. You may at any time opt out from further allowing Steady Bicycle Company to send you push notifications by adjusting the permissions in your mobile device.
(d) Copy of, Deletion and Corrections of Personally Identifiable Information. You may obtain a copy of your personally identifiable information in our possession by contacting us through one of the contact methods provided below. For your protection, you may be required to provide proof of your identity to obtain a copy of your personally identifiable information. You may correct any errors in your personally identifiable information in our possession by providing us with the correct information, and we will delete your personally identifiable information (except for your transaction history and any account and subscription information) from our records upon your written request. However, you may not be able to access some areas of the Site if you choose to delete your personally identifiable information. If you are or have been a purchaser, or have received any services or goods from us, we reserve the right to maintain archive copies of all communications and other documents in our possession concerning or related to you, including personally identifiable information.
(e) California Residents. California Civil Code Section 1798.83 permits guests and customers who are California residents to request certain information regarding disclosure of personally identifiable information to third parties for their direct marketing purposes. If you are a California resident, you may make such a request by contacting us through one of the methods provided below.
If you are a California resident under 18 years old and a registered user, you can request that we remove content or information that you have posted to the Site. Note that fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us through one of the methods provided below.